Grocery Shopping in San Rafael: a cultural experience


If you have driven through the Canal area of San Rafael on Bellam lately I’m sure you’ve noticed quite a few changes. The old sleepy Circuit City is now a booming Latino grocery store called Mi Pueblo.

After a quick review of Yelp! it seems Marin County is loving the new addition of Mi Pueblo. There were some concerns of the new big store having an impact on the smaller mom and pop stores but overall it seems it’s brought employment to the local neighborhood which is a good thing.

Mi Pueblo has lived up to their mission listed on their Website:

We strive to create an ambiance reminiscent of the fresh-food markets of Mexico and Latin America, while also carrying all the grocery items generally available in mainstream supermarkets, always welcoming everyone with a warm smile.

I was in the neighborhood so decided to stop by Mi Pueblo out of curiosity. I had already eaten and did not need any groceries so I just walked around the place.

My first impression upon walking in was that Mi Pueblo was a happy place to shop! Festive Latin music in the background, a colorful, fun Taqueria located right in the store, Pinatas hanging above the produce. The place made me smile and the music made me want to start dancing.The employees were super friendly and welcoming, every one we walked by said hello and smiled.

Shopping at Mi Pueblo is a cultural experience. It has everything you would find in a traditional grocery store including organic produce PLUS all sorts of Mexican and Latin American food. It’s a great opportunity to try new food and drinks. I bought a Mango Agua Fresca – it was delicious and refreshing.

I took a stroll through the produce. I was happy to see the produce looked very fresh, there were organic options and special produce from Mexico and other Latin American countries; things like Mexican Squash – stuff you might not find in a traditional “American” grocery store.

They were making handmade hot tamales ready to eat for $1.49. I was kind of wishing I was hungry so I could try one.

Mi Pueblo is located in the Canal are of San Rafael
330 Bellam Blvd
San Rafael, CA 415-578-3971

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