Pearltrees, the Social Curation Tool


Have you heard of Pearltrees yet? It’s a pretty cool new social curation tool I’ve been experimenting with! I was fortunate enough to meet the CEO of Pearltrees recently. The new Beta has been launched. Here is a sample of my own personal Pearltree and the new beta announcement:

Pearltrees, the Social Curation Tool, launches Beta 0.7.2 today; Service Has Now Reached 2 Million Pearls Within 7 Months of Launch

Announced today, Pearltrees, the social web curation tool, launched a new beta release: Version 0.7.2, and announced that they have reached 2 million pearls within 7 months of their first beta release. Pearltrees latest beta release, will significantly improve the user experience by increasing the speed and performance of the platform, by as well as adding new ergonomic features such as full screen video viewing, automatic updates of the detailed window and new meaningful animations.

As of July 2010, the Pearltrees North American user base has surpassed the French Pearltree community, which is where the service was launched last December. Global growth continues at a rate of 30% by month and some organizations have already adopted Pearltrees, showing increased momentum and interest in the service.

Users can also embed  a whole Pearltrees’ into a website or blog with a simple button click, making it as easy to embed a Pearltree as it is to embed a YouTube video. Fans, readers and customers of a particular site or blog can discover a series of web pages and explore them in-depth without ever leaving your site. Users are exposed to a complete experience about a topic in one easy-to-navigate window.

As Pearltrees expands in the U.S., so are the number of creative ways Pearltrees is being used across a variety of interests, including: food, restaurants, wine, travel, music and politics, to name a few. Here are a few examples of how people are using Pearltrees to curate content:

For example, you could create a Pearltree to share five recipes to make your brunch a success or where to find the best barbecue accessories, or even how to organize a whole meal – from wine and starters to main courses and dessert.

Why Pearltrees is Unique:

With the onslaught of information we’re being hit with online every day, it’s impossible to keep up with content and even harder to discover or curate that content into something that is meaningful and relevant. Combining the best in curation, organization and discovery, you can use Pearltrees to quickly save and access online content you find every day, discover new content from others who are interested in similar topics and ideas, and drive people to your world of interests.

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